'Adelaide - just north of Kangaroo Island'

The Advertiser, 11 May 2012.

Creating a state brand is easier than it sounds, Callie Watson and Katrina Stokes find.

"Adelaide is just the beginning" and "Adelaide - just north of Kangaroo Island".

These are two slogans marketing experts say should be used to rebrand South Australia internationally, putting the focus on our capital city but not neglecting the rest of the state. >> read more.

Posted on May 11, 2012 .

Labor could learn from Qantas dispute

The Advertiser, 02 March 2012.

When Alan Joyce made the shock decision to ground Qantas's planes last October, one of the first to criticise him was Julia Gillard.

Now, just over four months on, it appears the Prime Minister, left, could learn something from the feisty airline boss when it comes to turning the tide of public discontent. >> read more

Posted on March 2, 2012 .

My ATM owes Port Adelaide $350k

The Advertiser, 06 December 2011.

Port Adelaide insists it is not on shaky ground, despite losing its major sponsors.

It is understood the club - which took its players on an expensive, tortuous training camp to New Zealand last week - is still owed $350,000 by struggling Adelaide company My ATM, which lost $15.7 million last financial year. >> read more

Posted on December 6, 2011 .

David Jones dumps its old branding slogan for 'Was. Is. Always. David Jones'

The Australian Business Review, 15 August 2011.

Recently David Jones announced that to help "get the cash registers ringing" it had, among other things, dumped its old slogan "There's no other store like David Jones" for the new "Was. Is. Always. David Jones".

This is a classic example of marketers forgeting why distinctive assets are of value to the brand. >> read more. 

Posted on August 15, 2011 .