Don't believe me, trust science - it leads to smarter decisions, says Jenni Romaniuk in an interview for MAM. A professor from the Ehrenberg-Bass Institute and a leading expert on brand value spoke at the Brand Management conference after four years.
In 2019, you spoke in Prague about the seven sins of marketing. Have there been any new ones since then?
Not exactly. Rather, I noticed different ways of doing old things. For example, before covid there were far more people who wanted to disrupt everything. Now it seems to me that on the contrary, the trend is that people jump much faster on the wave of criticism of any changes. It would be good to find a middle ground.
Read the full article on Marketing & Media.