Better Brand Insights – by Jenni Romaniuk, March 2023
“I think a lot of brand trackers are not fit for purpose in that they were designed in an era where the loyal/ heavy buyer was the person we were most interest in”. Professor Jenni Romaniuk and Insight Rockstars host, Frank Buckler discuss brand trackers and why they are important.
Listen to the full podcast episode on Apple, Spotify & Google Podcasts.