CMO.com, September 2015
Asia offers enormous potential to both established and start-up brands. To succeed, however, marketers must carefully navigate the broad array of Asia’s nations and regions, which encompass radically different levels of sophistication and are studded with cultural nuances that can easily trip unwary marketers. >> read more
The Advertiser, 02 November 2012.
NEW Bond film Skyfall has attracted plenty of hype, much of it centred on the growing number of commercial brands on and around 007
This has made some who have seen the film to rename the spy James Brand.
But it is big business with the latest Bond movie Skyfall's producers reportedly having raised a third of the film's budget about $43 million from product-placement deals. >> read more.
The Advertiser, 11 May 2012.
Creating a state brand is easier than it sounds, Callie Watson and Katrina Stokes find.
"Adelaide is just the beginning" and "Adelaide - just north of Kangaroo Island".
These are two slogans marketing experts say should be used to rebrand South Australia internationally, putting the focus on our capital city but not neglecting the rest of the state. >> read more.
The Advertiser, 02 March 2012.
When Alan Joyce made the shock decision to ground Qantas's planes last October, one of the first to criticise him was Julia Gillard.
Now, just over four months on, it appears the Prime Minister, left, could learn something from the feisty airline boss when it comes to turning the tide of public discontent. >> read more
The Advertiser, 06 December 2011.
Port Adelaide insists it is not on shaky ground, despite losing its major sponsors.
It is understood the club - which took its players on an expensive, tortuous training camp to New Zealand last week - is still owed $350,000 by struggling Adelaide company My ATM, which lost $15.7 million last financial year. >> read more.
The Australian Business Review, 15 August 2011.
Recently David Jones announced that to help "get the cash registers ringing" it had, among other things, dumped its old slogan "There's no other store like David Jones" for the new "Was. Is. Always. David Jones".
This is a classic example of marketers forgeting why distinctive assets are of value to the brand. >> read more.