About Jenni Romaniuk

Jenni Romaniuk is Research Professor and Associate Director (International) of the Ehrenberg-Bass Institute, at the University of South Australia and author of Building Distinctive Brand Assets and How Brands Grow Part 2.

Jenni's research covers brand equity, mental availability, brand health metrics, advertising effectiveness, distinctive assets, word of mouth and the role of loyalty and growth.  She is the developer of the Distinctive Asset Grid, which is used by companies around the world to assess the strength and strategic potential of their brand’s distinctive assets.  She is also a pioneer in mental availability measurement and metrics. 

Jenni was the Executive Editor (International) of the Journal of Advertising Research (2014 - 2016), and is on the Editorial Review Board for four other journals.  She has published in journals such as the Journal of Business ResearchJournal of Marketing ManagementMarketing Theory and European Journal of Marketing.

 

About the Ehrenberg-Bass Institute 

The Ehrenberg-Bass Institute is the world's largest centre for research into marketing. Our team of 50+ marketing scientists are advancing marketing knowledge, busting pseudo-science and marketing myths, and teaching marketers how marketing really works and how brands grow. We help companies all over the world to develop and benefit from a culture of evidence-based marketing.

For more information visit: www.MarketingScience.info