'Adelaide - just north of Kangaroo Island'

The Advertiser, 11 May 2012.

Creating a state brand is easier than it sounds, Callie Watson and Katrina Stokes find.

"Adelaide is just the beginning" and "Adelaide - just north of Kangaroo Island".

These are two slogans marketing experts say should be used to rebrand South Australia internationally, putting the focus on our capital city but not neglecting the rest of the state. >> read more.