Expres
Influencer. In many years, the term that many people have great difficulty in pronouncing has been declining in all cases. Young children no longer want to be a doctor, an astronaut, or a footballer, longing for an “career” of an influencer. However, according to Australian expert Jenni Romaniuk, who runs the world's largest brand marketing research center, companies that appeal to and bet on influencers throw money through the window. Working with them brings nothing.
“The first reason is that you have no control what they say. The second is that although they have a large audience, you need to realize how many brands they promote. There are a number of them, and your business will be just one of many, ” said Australian Jenni Romaniukin an interview with Hospodářské noviny.
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